|
Re-inventing the Wheel
We at American Racing trace our roots back more than 50 years, and
continue to reinvent ourselves and, quite literally, the wheel.
Todays American Racing still prides ourselves on the mission
that began when drag racing innovator Romeo Palamides teamed up
with J.O. Ellison, a San Francisco machine shop owner, to design
and craft high strength-to-weight ratio racing wheels for his dragster.
Palamides and Ellison, along with engineering innovator Tom Griffith
formed the pioneering company in aftermarket wheels. From the golden
age of hot rodding to todays street enthusiast, American Racing
is reinventing the way wheels are viewed from our classics to new
trend-setting styles.
The
Wheel that Started a Craze In the late 50s, when European
racing wheel companies were focused on semi-solid modular designs,
designer Tom Griffith conceived the tapered parabolic contour spoked
American Racing "Torq Thrust®" which reduced wheel
weight and promoted brake cooling. Considered by many to be the
most famous wheel of all time, the Torq Thrust® started the
custom wheel craze, making the conversion from strip to street.
Today authentic "old school" Torq Thrusts are highly collectible
and sold around the world. Often imitated, never duplicated, the
Torq Thrust® is the signature wheel for performance and custom
purists.
General
Lee's Landing Gear During the seven seasons (147 episodes
& 2 made-for-TV reunion movies) of the hit television series
"Dukes of Hazzard", the Warner Brothers studio built a
total of 340 "General Lee" 1969 Dodge Chargers. All "General
Lees" were equipped with American Racing "Vector"
wheels. Of the 340 General Lees built for the series, 321 were destroyed
as a result of stunt car jumps. Of the 1360 American Racing Vectors
jumped and stunt driven for the series, only one wheel failed by
breaking and it is a collector item in a private collection in Sylmar,
California. Beyond Hazzard County, American Racing wheels have had
cameo appearances in some of Hollywood's most famous films including
The Game, Die Hard With A Vengeance, Transformers, 2Fast 2Furious,
and perhaps the most important Ford Mustang film of all time, Bullit.
Hot
Rods What do you get when you combine the worlds
most respected wheel company with the worlds most respected
hot rod designer? In 2005, American Racing acquired Boyd Coddington
specialty wheels combining two of the top names in wheel design.
Coddington, a nationally-recognized auto enthusiast specializing
in automotive restoration and customization, continues to work on
wheel designs, sales efforts, marketing and events. In addition
to his exploits in the automotive industry, Coddington became a
national figure when the Discovery Channel launched the popular
hit television show "American Hot Rod."
Trend
Setters Twenty Inches Strong, TIS Modular and Dropstars wheels are at the
forefront of design. In fact, they continually stretch the imagination
of what is possible when it comes to turning a wheel into a rolling
piece of art. American Racing and DUB co-founder Myles Kovacs continue
the rich tradition of trend-setting designs and sizes through the
TIS, TISm and Dropstars wheel lines, including the first production
30 inch wheel. Known for their 20-plus inch wheels, these unique
wheels are popular among celebrities including todays hottest
hip hop stars, top athletes and movie stars. If you have a ride
and want to stand out, these wheels are a must have.
Who
the Pros Come To
When people who know cars want to put their name on a wheel, they
come to us. Both Carroll Shelby and Dale Earnhardt Jr. wanted to
give their fans a way to display their affection for these racing
legends, but wanted to make sure that only the highest quality wheels
would display their names. Through the Carroll Shelby® Legend
Series and Dale Earnhardt Jr. Signature Series lines of wheels for
cars, trucks, and SUVs, Ford and Chevy fans alike agree that
legendary performance is attainable. However we do not recommend
that you try to drive like either of them on your local highways.
The
Leaders in Forged Technology When it was time to expand the manufacturing capabilities into forged
designs, it was a natural to join forces with the industry leading
brand with over 40 years of experience in forged wheel production.
In acquiring the Weld Racing, we added one of the industrys
best brands for forged motorcycle, motorsports and aftermarket wheels.
Whether it is John Force on a drag strip, Tony Stewart on a dirt
track, street strip or off road racers, Weld Racing wins. Along
with the brand, we added state of the art forged manufacturing capabilities
based in Kansas City, MO., where we continue to produce the best
in one-piece and multi-piece forged wheels.
Not
Just American Racing We have evolved with the changing landscape of the automotive market
into a company with over a dozen brands, all developed with the
purpose of providing high quality, cutting edge design wheels for
the automotive aftermarket. From Hot Rods to Muscle Cars, Tuners
to Trucks, Street Strip to Urban Cruising, on the road, off the
road or on the track, American Racing Equipment, Inc. has a wheel
that meets your needs under one of these industry leading brands:
American Racing, American Racing Pro Series, ATX Series All Terrain
Wheels, Boyd Coddington Wheels, Carroll Shelby® Legend Series,
Dale Earnhardt Jr.® Signature Series, Dropstars, Imola, Motegi
Racing, TIS Twenty Inches Strong, TISModular, and Weld Racing.
All
In American Racing Equipment, Inc. is the largest wheel
company in the world, distributing more than 1.5 million wheels
annually through manufacturing facilities, company-owned, satellite-connected
warehouses, an independent distributor system in the United States
and through international distributors in more than 20 countries
on four continents.
In
Thrust We Trust. - American Racing®
|
|